As the owner/sponsor of this site/blog I have the full intention to be compliant with the Federal Trade Commission (FTC) rules about the use of endorsements in advertising and marketing.
Before you read the rest of this disclosure however, PLEASE realize that this site is time consuming and expensive to maintain.
Time-wise, I spend 2-3 hours on it most days which includes web development, scouring forums, researching products / news, writing articles, writing reviews, shooting / editing videos and search engine optimization (SEO).
Costs include purchasing products to review, web hosting, domain registration, purchasing web development hardware / software, maintaining hardware / software.
I continue to do it because I am passionate about the cause and hope to shape opinions and legislation regarding this break through product and heck maybe someday I will be able to make a living at it.
Accordingly, I want you as a visitor to understand that in some instances I get paid a commission to “endorse” products or services on my site. To cover my time and expenses every page on this site is now created to generate revenue. This site generates income through banner advertisements and affiliate links on product reviews.
I also think it is important to understand that this is a good thing.
Why? Well, that the fact that I get paid makes me an “endorser” in the eyes of the FTC which also requires me to be 100% honest and accurate according to the new FTC rules. This excerpt from the Text of the Revised Endorsement and Testimonial Guides (§255.1(a)) reads:
Endorsements must reflect the honest opinions, findings, beliefs, or experience of the endorser. Furthermore, an endorsement may not convey any express or implied representation that would be deceptive if made directly by the advertiser. [See §§ 255.2(a) and (b) regarding substantiation of representations conveyed by consumer endorsements.]
I never really considered myself an endorser as I don’t even suggest a particular brand or model on one of my most popular posts, “Best Electronic Cigarette,” that is highly ranked on Google, but an excerpt from the notice of these changes on the FTC website says:
the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement
If I am getting paid for “endorsing,” I will disclose that “material connection” as instructed by the FTC either in the text of a specific post, or at the bottom of the post or advertisement with the text “FTC Disclosure,” “sponsored,” or “affiliate” which will be hyperlinked to this disclosure statement page of The Electronic Cigarette Review.
Fortunately, I do not have to make any other changes to the web-site other than this disclosing of my “material connections” because all of my reviews are honest and accurate due to my strict policy of honesty I have had since I started the site.
Unfortunately, I have seen a ton of fake and “spammy” review sites out there that don’t have the proper disclosure so I would be careful if you stumble upon a fake “review site” or “splog” with a lot of pages “spamdexed,” highly in Google that doesn’t have some sort of disclosure like this.
I greatly appreciate the readership I have gained so far and I want to thank you all for reading. I hope you will choose to continue to support this site by purchasing product from my sponsors.
That being said, in the interest of full disclosure I want to maintain a list right here of all of my “material connections” so my readers have no doubts as to where the money comes from to cover my time and expenses:
Google: If you click on a text link labeled, “Ads by Google” on my site I receive a small commission as a part of the Google AdSense program.
Click Bank Market Place: If you click on a tabbed resource box or text links labeled “sponsored links” in which the vendor uses Click Bank Market place I will make a small commission only if you buy their product or service.
If you click through any of my links to www.buyreddragon.com and buy a product using a “coupon code” I make a small commission. Likewise if you return the product for any reason I have to pay the commission back.
If you click through any of my links to www.njoycigarettes.com and buy a product I make a small commission.
If you click through any of my links to www.ecigaretteschoice.com and buy a product I make a small commission.
If you click through any of my links to www.blucigs.com and buy a product I make a small commission.
If you click through any of my links to www.greensmoke.com and buy a product I make a small commission.
If you click through any of my links to www.whitecloudcigarettes.com and buy a product I make a small commission.
If you click through any of my links to www.luckyslicks.com and buy a product I make a small commission.
There may be other links to sites that I have a material connection to that are not listed here. I do my best to keep to this list up to date. When in doubt just look for “FTC Disclosure,” “sponsored,” or “affiliate” with a hyperlink to this disclosure statement as an indication of a material connection between this site and another.
Thanks again for reading and continuing to support The Electronic Cigarette review.